Top Secrets of the Perfect Informative Essays

Top Secrets of the Perfect Informative Essays Informative Essay Writing: Useful Tips and Guides Various academic assignments require efforts and time for their accomplishment. If you are dealing with an informative essay, you should remember that in order to complete this exact assignment successfully, one requires enough time and exceptional writing talent. When you have an assigned topic for your essay paper, your task becomes much easier. The students, who have no topic assigned, need to figure out what to write about by themselves. Definitely, it requires a lot of time and nerves, maybe even a few sleepless nights. If you have no idea how to pick the best possible topic, you probably need professional help. It is beneficial to reach an expert online writing service, and order a complete informative essay, thus saving your time and nerves. Informative Essay: Main Characteristics and Meaning An informative essay is an exceptional type of academic paper, which reveals a specific topic and inform the readers about a particular person, event or an object. When writing a paper, imagine that your readers have no idea about the topic you are writing about, and make sure you explain it in details. You must provide a detailed and meaningful explanation revealing the main ideas and statements in simple language. For example, when you want to inform people about digital marketing and SMM promotion, try to explain the topic using such concepts as target audience, context, online testing, promotion campaign, install rate, total profit, etc. You must have enough knowledge to clarify every complex concept clearly. Therefore, when you want to perform an excellent informative essay, it is important to learn a few main writing scenarios. The first scenario is for people, who have an assigned topic, and the second one for students who need to select an interesting topic for an essay paper by themselves. Expert Instructions on How to Write an Informative Essay It is important for every student to know how to perform an informative essay properly. Since it will allow you to write any other type of essay papers in a less time further. The entire writing process of different essay papers is quite the same, thus includes the paper writing itself, editing and proofreading. Perfect essay papers of various kinds consist of the following parts – introduction, main body paragraphs, and conclusion. Besides, writing an informative essay allows you to improve your analytical abilities and writing skills significantly. How to Write an Outline Various academic assignments require an outline to make the writing process more convenient and the paper more professional. An outline is as essential, as an introduction, main body, and conclusion. It is also important not to forget about the list of references to include in your paper. There is no need to add any additional parts if you write a standard essay. An informative essay requires providing information about the importance of a research work instead of writing down a thesis statement. The outline of an essay paper may be the following: History of the research and Origins. Explain the reason for the research work and the origin of the analyzed problem. The main process revealed. Explain the main object in details and provide the explanation of complex processes in simple words. Advantages. This part of the text requires a list of benefits the analyzed object brings and its overall importance for people. How to Select a Perfect Informative Essay Topic? Use the following tips and guides to choose the best topic for your essay: Always select a very specific topic, avoid unclear and vague ones. There is no need to write about such concepts as â€Å"friendship† or â€Å"love† since you will find no specific data or materials to support your thesis. Avoid boring or too complicated topics. If you are not interested in the topic, you are writing about, there will be no use to write an essay at all. Choose the topic that is important for the people in your community. Always check essay requirements in advance to select the most appropriate essay topic. Be aware, an in-depth analysis before the start of the writing process is crucial for a perfect paper. You can find a lot of informative essay samples online to see how to properly format your own paper. Our writers always recommend students to focus on their vocabulary once performing an informative essay. It is crucial to work with a list of specialized terms related to your selected topic before starting to write a paper. Every student needs to understand the complex concepts and learn how to clearly explain them to readers. Examples of the Best Topics of an Informative Essay After delivering numerous successful informative essays for students all over the world, we can surely name a few of the best topics of an informative essay to help you to deal with your own topic. Digital Marketing. This up-to-date advanced method of marketing remains an important niche for a bunch of talented specialists nowadays. Make sure to reveal its benefits for clients and the difference between traditional and digital marketing. Legalization of marijuana. This is a central issue, which needs to be explained in details, including the meaning of the term, law regulations, the effect on human beings, and the consequences for modern society. Weapons Use. Explain in your paper how to better control weapons usage and prevent various tragedies that occur due to the neglect of the rules. People Addictions. Write down a few types of people addictions. Explain the best ways of getting rid of these addictions and the top methods of preventing other people from becoming addicted. The origin of the world. Discuss a few leading theories of the world origin, their strong and weak points, and the importance of this issue in modern world. If you still have no idea what topic to select for your informative essay, you can get more useful tips and guides from our writing experts, who are ready to deal with any academic assignment.

How to Format a UK Business Letter

How to Format a UK Business Letter How to Format a UK Business Letter How to Format a UK Business Letter By Ali Hale I covered writing US business letters, but I know we have a number of readers in the United Kingdom too – or readers who might want to write to companies within the UK. I’ll just be covering the formatting here rather than explaining again why each element is included, so you might want to read the article on US business letters first. The UK format is similar to US full block format, with these key differences for UK letters: The return address is right-aligned The date is written as â€Å"15th May 2008† not â€Å"May 15, 2008† A comma, not a colon, follows the recipients’ name The subject (if included) is centred In the UK, a standard business letter looks like this: Just as with the US examples, I’ll break the letter down into the main elements, working from the top to the bottom. Your Address Your address, also known as the â€Å"return address†, comes first (leave this off if you’re using letter-headed paper). 123 Old Road Newtown London SW1 3AA Your return address should be right-justified. The Date Directly beneath this, the date on which the letter was written: 15th May 2008 In the UK, the day comes before the month, and it is fine to put â€Å"st†, â€Å"nd† or â€Å"th† after the day’s date, eg. â€Å"15th† â€Å"1st† or â€Å"2nd†. You can position the date on the right or on the left of your letter. Recipent’s name and address Beneath this, you should put the recipient’s name and address, just as it would appear on the envelope. If you’re using a window envelope, make sure it’ll show through when the paper is inserted. The recipient’s name and address should be positioned on the left-hand side. The Greeting After their address, you should leave a line’s space then put â€Å"Dear Mr Jones†, â€Å"Dear Bob† or â€Å"Dear Sir/Madam† as appropriate. Follow this with a comma. The greeting should be left-aligned. The Subject You may want to include a subject for your letter this is often helpful to the recipient, especially if they receive a lot of mail. If you do include a subject line, thsi should be directly below the Dear name, centered on the page, and can be in bold, uppercase or both to make it stand out. The Text of your Letter The main body of your letter should have: Single-spacing between lines A blank line (NOT an indent) before each new paragraph Each new paragraph should start at the left hand side. The Closing and Your Name and Signature After the body of text, your letter should end with an appropriate closing phrase such as â€Å"Yours sincerely† or â€Å"With best regards†, and a comma. Leave several blank lines after the closing (so you can sign the letter after printing it), then type your name. You can optionally put your job title and company name on the line beneath this. Joe Bloggs Marketing Director, BizSolutions The closing and your name and signature should all be on the left hand side. Still stuck? Try this letter writing exercise – it’s aimed at school-kids in the UK, but it’s good fun for adults too! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Writing Prompts 101The Four Sounds of the Spelling OUApostrophe with Plural Possessive Nouns

Issues in Money, Banking & Finance Essay Example | Topics and Well Written Essays - 2000 words

Issues in Money, Banking & Finance - Essay Example Some of the treatments that Japan has attempted in combating deflation are fiscal expansion, reduction of interest rates, depreciating the Yen, bank restructuring, two rounds of quantitative easing, and Abenomics. However, with the exception of the last measure whose effect is yet unclear, the situation has not changed much with a continuous economic recession reflected by its balance sheet (Botman et al, 2015: p32). This paper will explore the reasons why monetary and fiscal policy measures, as well as economic restructuring measures by Japan, have failed to end the deflationary pressures on its economy. As Japan’s consumption rate tax increased in 1997 followed by an economic recession and a deflationary spiral, Krugman (1999b: p1) stated that Japan had entered into a liquidity trap, in which the demand for currency was increasing dramatically, while resulting increases in the supply of currency failed to effect any changes in interest rates. This assertion was an extension of liquidity trap theory advanced by Keynes, where an economy’s general demand continues to decline despite a reduction of nominal interest rates to zero with production capability being higher than the general demand. Therefore, this definition would attribute Japan’s deflationary spiral to inadequate effective demand in relation to consumption and investment. Although Japan kept its interest rates low, this was still not enough to stimulate consumption and investment, while expansion of currency supply by the Bank of Japan was equally ineffective (Murota & Ono, 2012: p344). Krugman (1999c: p1) attributes this phenomenon to the fact that the Japanese public was more likely to save due to uncertainty about the country’s economic future, as well as fears that their income would reduce, despite having stable liquidity preference at the interest rates critical point. Therefore, the underlying factor driving this

Performance management system for Marks and Spencer Research Paper

Performance management system for Marks and Spencer - Research Paper Example In practice, it has been proved that the findings of these systems do not always reflect the actual status of organizations, in terms of their performance. Thus, the identification of effective PM systems is a key challenge for managers internationally. The potential use of a performance management system for measuring the performance of Marks and Spencer (UK) is examined in this paper. Three performance management systems are set under examination, as of their appropriateness for Marks and Spencer: the Balanced Scorecard, the Goal Setting and the Individual Reward System. It is proved that all these systems could be used for measuring the performance of Marks and Spencer under the terms that their implications and challenges, as analyzed below, are taken into consideration. In any case, it seems that these systems can reflect rather the current performance of the specific organization, or, at least, the firm’s performance in the short term. If used for studying the potentials of the organization for a long term growth, these systems would be appropriately alternated, as explained below.The measurement of performance is a key part of organizational strategy. However, the criteria on which the measurement of performance of modern organizations is based are not standardized, meaning that each organization can employe different methods for measuring and evaluating its performance. Most commonly, the following issue needs to be addressed: how could a particular organization choose a performance management (PM) system that will offer accurate findings, in regard to the organizational performance? In practice, it has been proved that the use of a popular PM system, such as the Balanced Scorecard, can minimize the risks for failures in measuring organizational performance. Due to its high effectiveness, the Balanced Scorecard is preferred by firms of various sizes; in a relevant research it has been revealed that ‘about 60% of the Fortune 1000 has a Balan ced Scorecard in place’ (Niven 2006, p.2). However, under certain terms, the findings of a Balanced Scorecard may not fully reflect the performance of a particular organization. In this context, the use of other performance management (PM) systems, as alternative, is often considered as unavoidable. The three PM systems presented in this paper, i.e. the Balanced Scorecard, the Goal Setting and the Individual Reward System, are analyzed in particular as of their use in measuring the

Adidas Company Essay Example for Free

Adidas Company Essay I think this company using pull marketing. There are several reasons that I think that this company using pull marketing because for their strategy they use performance as central group value, leveraging opportunities across brand portfolio and extending innovation and design leadership. Why they use pull marketing? They use pull marketing because it very easy for customer or users s to access the services of the internet or the web using their web browsers. Their main goal is to lead the supporting goods industry with brands built n a passion for supporting lifestyle. In performance and service, they performed efficiently designed to simplicity of access especially while shopping and buying transaction via internet. Adidas will send us a confirmation email acknowledging receipt of orders. Once we have selected our purchases, delivery charges are automatically calculated and displayed on the check out page. Payment includes all major credit cards, Pay Pal or pay check. Their Customer Services is 24 hours if someone wants to order or to make sure for heir order have been sent by call at this number 1-800-982-9337 Other factor includes personalization; Adidas will request certain personally identifiable information from us on our order form membership and financial information (credit card number, money order or using pay check) for billing purposes and to fill order. Besides, look and feel factor. Based on their homepage, we can glimpse a soccer players or athletic using this shoes to show that their quality, comfort and their stability. On combination of stylish and striking background, I believe that this will attract customer to get into website swiftly. Consist of teenagers preferences and taste it could be most sensation and favorable website among modern generation today. Last for the factor is security and reliability factor. Adidas seize customer privacy very seriously. All information collected include card credit number will remain within the company and will not be distributed or sold to any third party. To ensure customer hopping experience safe, simple and good secure, Adidas uses the standard Secure Shopping Guarantee technology. This encrypts and protects the sensitive details like email address and credit card details. To give more privacy to their customers, they use Privacy Policy to make sure that their customer can choose any product they want to buy without any interruption someone. It also ensures customer browser is being sent to the correct and then checks the data being transferred. Its approved SSG technology make online purchasing secure and pleasurable.

Essay on Camus’ The Stranger (The Outsider): The Character of Meursault

The Character of Meursault in Camus' The Stranger (The Outsider)Â   Raymond typifies the beast-character in Camus' The Stranger (The Outsider). He is like Stanley from A Streetcar Named Desire (T. Williams), emotional and manly. Physical solutions come naturally to him, as we see when he mistreats his ex-girlfriend. Ideally, society is exactly the opposite; law and order attempt to solve things fairly and justly. I propose that Meursault is somewhere between these two extremes and that this is the reason why he is a societal outcast. This metaphor explains his major actions in the book: as he struggles to keep his identity, his personality comes in conflict with the norms of society and he is shut down. Just as an animal sticks to instincts, Meursault has a hard time feeling emotions such as remorse or compassion. Even the first page shows us this. Just as an animal leaves its family when it is old enough, never to return, when Meursault hears of his mother's death he is unattached, even uncaring. He had similar feelings when he sent her to live in the old people's home. Meursault has quite a passion for women; he starts dating Marie the very day after he finds out of the death. But like most animals, marriage is basically nonexistent for him; though he acknowledges it, it holds little meaning. When he is isolated in jail, he dreams of women; not Marie, whom he has been seeing for some time, but women in general. Like an animal he feels the urge to mate without any desire for monogamy. An animal has to focus on the present in order to survive, and as far as we know doesn't spend much time cogitating about its past. Meursault always lives in the present, hence his lack of remorse. Th is beast-like quality is one that get... ...s Meursault is not able, because of his very nature, to believe in a hereafter. His human side gives in to his animal side at the end when the chaplain tries forcibly to make Meursault see the light. His animal feels the threat of being tamed, or converted to the ways of human society, and so he explodes to save himself. Only twice in the novel does Meursault experience extreme pressure, once from nature and once from society, and at these points he gives himself over to his beast. This proves devastating from a certain point of view: the first time he compromises his chances of living, and the second time he compromises his chance of an afterlife. This self-preservation instinct is the only thing that keeps him in touch with his bestial side, and in spite of these consequences he triumphs over life in that he remains unique, he does not conform. Â   Â  

Without the work of women on the Home Front, Britain could not have won the First World War

Throughout the time of the war, women abandoned all aspects of their old lives. Suffragists and suffragettes suspended their campaigns for the vote. Instead they concentrated on setting up unions and leagues to actively encourage men to join the army. For example they published posters urging mothers, sisters, wives, daughters to persuade male family members to sign up. All men who wouldn't sign up were given a white feather, more famously known as the symbol of a coward. Not only did women concentrate on boosting recruitment; they soon replaced male workers doing dangerous and hard jobs in bad conditions where they were occasionally subjected to abuse. The analysis of the following sources will help to prove or disprove the question. Source A is written by a woman who lived through the war. It explains the work that she did after the war broke out and how much she was paid. The letter was written in 1976 but is a primary source. This means that the source needs careful consideration when deciding if it is reliable. The woman's memory may not be accurate so it could be inaccurate, exaggerated, or miss placing vital information. The source has a very one-sided view, as the author seems to only note to the positive aspects of her change in career. There is no suggestion of bad conditions, treatment or injuries as many other sources suggest. The source makes the working life of women seem pleasant and enjoyable. However many sources and other information do not agree with this. The source doesn't directly agree with the question as it doesn't show that women were helping Britain win the war but does stress that they were useful. The source isn't very reliable unless it is used in conjunction with another source to back it up. Source B is part of a book written by Sylvia Pankhurst in 1932. Sylvia was the daughter of Emily Pankhurst who was the founder of suffragettes and Sylvia was a firm follower. Suffragettes wanted the right to vote and used fierce campaigns often ending in violence and riots. They were strong, determined and single-minded women. Sylvia was especially this way. She set up unions to campaign for women's rights. The source, therefore, could be biased and used to persuade people to support and join them. Even tough it was written after the war women still weren't seen equals and needed many people to help support them. The source could therefore be exaggerated to help make the writing more emotive and persuasive. This source is more informative than the one before, it shows us the disadvantages and seems much more like other information that has been published. For example the bad working conditions ‘it was common for six o more dope painters to be lying ill'. The source does agree more with the statement than Source A. It suggests that women were putting their lives at risk to help continue industry and help the war continue. Source C, again, taken from a book, written in 1917 by a factory owner. This source completely contrasts with the previous source. It suggests that ‘women prefer factory life'. Being a primary piece of evidence, it may have been used to boost the number of female workers in the factories so may not be entirely reliable. Although the owner will be seeing the everyday work women are doing and how they do it. However this source doesn't tell us what factory it is. If the factory is in good condition and the women there are working in an enjoyable atmosphere with good pay then they will be obviously enjoying their work. The source does not tell us the numbers of women that enjoy factory life; it may only be a minority of the workforce. The source lacks in vital information, which could change the whole outlook of the source and has no evidence to prove what it is suggesting. It is hard to find sources that agree with this view unless they are obvious propaganda. The evidence in this source does not really with the statement because it is not proving that women are helping the war and is a biased piece of writing. Source D, on the other hand, is completely different. It is a photograph taken in a munitions factory during the first world war. It doesn't tell us when during the war the photo was taken. If it was taken at the start of the war it could mean that it is showing how men's attitudes to women were still very poor. Also there is no suggestion of numbers and how the women themselves feel. No evidence of working conditions is shown. There is evidence to suggest that it is propaganda used to help women join the factories; it shows women doing highly skilled work. But more evidence to disprove this idea. The women look depressed, unhappy and they are not smiling. Also there is a board at the back, which reads ‘when the boys come back we are not going to keep you any longer – girls. ‘ Suggesting men feel superior and better. This would not help women the workforce. The use of the work ‘girls' makes the women seem young, helpless and insuperior. It could well be used to change male attitudes of women for the worse and may have been made by trade unions that disapproved of female workers. This source defiantly agrees with the statement. It directly says how women are needed and has photographic proof of women working in the factories. Source E is a poster from the British government produced in 1916. This is undoubtedly propaganda. It was made during the munitions crisis and was made as a part of the DORA scheme. Therefore it is likely the source is biased and used to boost morale. Its main purpose, however, is to persuade the women to join the workforce. It shows a woman of middle class or higher and well dressed. She is young and obviously working as she is wearing an overall. She looks like she is flying suggesting she is happy, on top of world maybe. This source looks similar to the one featuring Lord Kitchener about recruiting. It is appealing to you like that one by saying ‘these women are doing their bit' so why aren't you? But it is reliable even though it is propaganda because it shows that women were needed in factories and as many as possible. Evidence suggests that the government is actively encouraging women showing a change in society against the norm. This source however does have limits. We are not aware of numbers or how women feel about the work. Or how much they are paid and how hard the work is. But the source fully agrees with the question. It is an essential poster; the government are saying ‘we need help – we need women to solve the munitions crisis'. Source F is written record of the numbers of employed in British industries in 1914 and 1918. The huge increase in transport, manufacturing, civil servants and teachers. Women are going into industries previously dominated by men. The only industry out of the group that decreased was domestic service, an industry that women worked in before the war. It was long hours with little pay sometimes just(i2 per month and women, as far as we can see from Source A ‘hated every minute of it'. This source is useful because it shows how many more women the government employed. There is no suggestion of what the women or government thought though. The source covers the whole period of the war including the time of the munitions crisis and DORA. Many of the women would have been employed because of either or both of these. The source is, therefore very reliable, because it is highly unlikely to be propaganda or biased. However we do not know when it was published or why it was. The source does agree with the statement, because it proves that the number of women in industries from 1914 – 1918 was a huge increase for example in transport only 18, 200 women were employed in 1914 but by 1918 this number had increased to 117, 200! It shows women were needed to fill the places of men. Source G is an extract from an account of one woman's experiences while working during the First World War. It is a primary piece of evidence as it was written in 1919, just after the war has finished. The source tells us about what the male employees did to her. It is useful because we get an understanding of men's attitudes to female employees. Many other sources have supported the idea that man's attitudes are changing, they are respecting women and encouraging women. However this source completely disagrees with this. The foreman gave her ‘wrong or incomplete directions' and she had ‘no tools' to work with yet it was unquestionable to ask to ‘borrow from the men. ‘ The male employees would also treat her badly by drawer being ‘nailed up' and ‘oil poured over everything in it'. This source does not, however, tell us whether the boss knew or if he did, whether he did anything or ignored it. Also we do not know if the men's attitudes changed during her experience, as there are no exact dates of events. But the woman does say ‘none of the men spoke to me for a long time'. This suggesting that maybe she was eventually accepted. This limits the reliability, although having said that, it does seem to be a reliable source as it was undoubtedly used as propaganda of any sort because it was published after the war had finished. The evidence from this source disagrees with the statement because it suggests that the men do not need nor want the female employee in their workforce. They seem to be capable without her. Source H is part of an article in The Engineer published in August 1915 which makes it a primary piece of evidence. It is praising female workers and sounds surprised ‘women can satisfactorily handle much heavier pieces of metal' and are disproving every man who under estimated women ‘than had previously been dreamt of'. It is useful in the sense that it suggests that men's attitudes have changed for the better and the majority of men agree with this. 85 MPs in Parliament agreed to the vote of women. However we do not know how many people agree with this and there is no proof that is was definitely written by a man. There isn't evidence of what job it is or what the conditions were like. It was written at the start of the munitions crisis, when the government were persuading women to join the workforce. So it is possible that this source taken form a trade journal, was used to show women that people did support them, did believe in them and therefore making women warm to the idea employment. The evidence in this statement does support the statement. People were realising, even form an early stage, how much effort women were doing in filling the men's shoes and helping the war effort. Source I, published in 1918, is part of a report on Women's Work in wartime. The source shows how women are losing their femininity ‘she has discarded her petticoats'. Women's clothes were changing and evolving. People were becoming used to it, it seemed normal to have ‘girls at the wheels of the cars'. Women are becoming independent. The source also gives information on other work women did, not just the usual factory industry or munitions. It suggests women are taking over the job industry in every aspect. The source was written at the end of the war meaning that a lot of men will have gone to fight so female workers were a huge majority. The source seems to be very reliable as there is a lot of information and it does not raise many queries. However there are no examples of what women have to say but there is a good gist of numbers in this source making it more useful. But there are no exact figures. This source completely agrees with the question. It shows women were employed in jobs in all areas. Source I, an official war painting titled ‘For King and Country' by E. F. Skinner done in 1917. There is frequent evidence in this source to show it could be propaganda. Firstly the title directly gives a patriotic sense of pride in your country and nation. Aimed at women to join the workforce, it shows a munitions factory almost completely dominated by women. They are smiling, working in good conditions with no obvious dangers although this painting was drawn after medical reports were published in 1916 showing the effects of factory working. It is a very positive painting of the prospect of work. It is an extremely biased painting with no other purpose but to raise the sprits of women. The source is useful because it shows how much effort the government is putting into making propaganda pictures. Although it may not be useful because we get no idea of the down sides of factory life – everything seems so good. This makes the source unreliable because it is a very biased and exaggerated but still reliable in the sense that we can appreciate how much the government wants to keep morale high and spirits up. The source does agree with the statement for the obvious reason that there is a picture full of female workers near to the end of the war. The majority of sources do agree with the question. Source B, D, E, F, H and I all agree. Source C does definitely not agree and Sources A and C seem to be in the middle. Many of the sources which support the view that ‘without the work of women on the Home Front, Britain could not have won the war. ‘ Much other information helps to support this; DORA was set up to solve the munitions crisis and it used women to help overcome it. Suffragettes and suffragists set up many leagues and acts to persuade women to send their male family members to war. It is fair enough to say that without women, nobody would be there to persuade men to go to war, nobody would be there to supply men with ammunitions, and nobody would be there to nurse the injured soldiers. Not only were women coping with this but also had to face the prospect that they would never see their loves ones again. Without the work of women the war for Britain would not have been possible, let alone Britain winning.

Adoption of New Innovations Essay

Consumers go through five stages in the process of adopting a new product: 1. Awareness: The consumer becomes aware of the new product, but lacks information about it. 2. Interest: The consumer seeks information about the new product. 3. Evaluation: The consumer considers whether trying the new product makes sense. 4. Trial: The consumer tries the new product on a small scale to improve his or her estimate its value. 5. Adoption: The consumer decides to make full and regular use of new product. This model suggests that the new-product marketer should think about how to help consumers move through these stages. Individual differences in Innovativeness People differ greatly in their readiness to try new products. In each product area, there are â€Å"consumption pioneers† and early adopters. Other individuals adopt new products much later. Time of Adoption of New Innovations The five adopters groups have differing values. Innovators are venturesome—they try new ideas at some risk. Early adopters are guided by respect—they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority is deliberate—although they rarely are leaders, they adopt new ideas before average person. The late majority is skeptical—they adopt an innovation only after a majority of people have tried it. Finally, laggards are tradition bound—they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself. This adopter classification suggests that an innovating firm should research the characteristics of innovators and early adopters and should direct marketing efforts toward them. In general, innovators tend to be relatively younger, better educated, and higher in income than later adopters and non-adopters.

Joy Luck Club Essays - Chinatown, San Francisco, The Joy Luck Club

Joy Luck Club Essays - Chinatown, San Francisco, The Joy Luck Club Joy Luck Club In the novel, The Joy Luck Club, by Amy Tan, it tells of four Chinese women drawn together in San Francisco to play mah jong, and tell stories of the past. These four women and their families all lived in Chinatown and belong to the First Chinese Baptist Church. They were not necessarily religious, but found they could improve their home China. This is how the woo's, the Hsu's, the Jong's and the St Clair's met in 1949. The first member of the Joy Luck Club to die was Suyuan Woo. Her daughter, Jing-mei June Woo, is asked to sit in and take her mother's place at playing mah jong. Memories of the past are shared by the three women left, An-mei Hsu, Lindo Jong and Ying-ying St Clair. June Woo learns of the real secret her mother carried to her grave from her mother's friends. The twin baby girls, her half sisters, Suyuan pushed in a Wheelbarrow as she escaped from the Japanese. Due to sickness, Suyuan can no longer carry her babies, and is forced to leave them on the side of the road. She lives her whole life not knowing if they are alive or dead. In the book, the Woo's left for America to build a better life for themselves. Suyuan Woo wanted to have a daughter like herself, and no one would look down on her. It was important that she speak perfect English and hopefully not share in the same tragedies and sorrows she had known. The movie brought this concept out very vividly. You were able to imagine the time and place and the emotions of the characters. Their anger in the early years, how women and children were treated as possessions. The book spoke of Rose Hsu Jordan, daughter of An-mei Hsu, who had seven brothers and sisters. A very tragic time in her life when her brother Bing drowns at age 1 while she was in charge of watching him. The movie does not touch upon this tragic event and brings out the rich family Rose marries into, and the instant rejection from her boyfriends mother. Rose unhappiness in her marriage with Tod, is similar to the unhappiness her mother had throughout her life. Lindo Jong was a special character in the book , referring to promises she made to her mother as a young girl, and keeping them throughout her life. She was actually abandoned by her family and Lindo was sent to live with her future husband's family. She never complained because she would never dishonor her mother. The movie did an excellent job of showing us the culture during that time in China and how the matchmaker arranged the marriages at an early age. She is a very smart girl and figures out how she could get out of this marriage and still keep her promise to her mother. She puts the blame on the matchmaker and is released from the marriage. When speaking of strong characters in the book, one would have to include Waverl y Jong, daughter of Lindo Jong. She was a bright child who became a famous chess player, which made her mother very proud. The movie brought out her unhappiness in her life and the unhappy relationship with her mother. The two shared similar lives even though they lived in different countries and different times. Ying-ying St Clair, according to the book, was married at an early age and referred to her husband as a bad man. In fact she tried so hard to forget him she forgets his name. She tells of taking her baby before it was born because of the hate she has for her husband. The movie tells the story a little different in reference to her baby. After her husband comes home with his mistress and causes her shame, she drowns her tiny infant while bathing him. A tragic and emotional part in the movie. Lena St Clair, daughter of Lindo St Clair, may not have had such a tragic relationship with her husband as did her mother; but she was unable to find happiness in her marriage. The book and movie were similar in showing us the relationship she had with Harold.

Biography of John Adams, 2nd United States President

Biography of John Adams, 2nd United States President John Adams (October 30, 1735–July 4, 1826) served as Americas second president and was one of the founding fathers of the American republic. While his time as president was rife with opposition, he was able to keep the new country out of a war with France. Fast Facts: John Adams Known For: Founding father of the American Revolution and United States; second U.S. President, after George WashingtonBorn: October 30, 1735 in the Massachusetts Bay ColonyParents: John and Susanna Boylston AdamsDied:  July 4, 1826 in Quincy, MassachusettsEducation: Harvard CollegePublished Works: The Autobiography of John AdamsSpouse: Abigail Smith (m. October 25, 1764)Children: Abigail, John Quincy (the sixth president), Charles, and Thomas Boylston Early Life John Adams was born on October 30, 1735, in the Massachusetts Bay Colony to John Adams and his wife Susanna Boylston. The Adams family had been in Massachusetts for five generations, and the elder John was a farmer who had been educated at Harvard and was a deacon at Braintree’s First Congregational Church and a selectman for the town of Braintree. The younger John was the oldest of three children: his brothers were named  Peter Boylston and Elihu. Johns father taught his son to read before sending him to a local school run by their neighbor Mrs. Belcher. John next attended Joseph Cleverlys Latin school and then studied under Joseph Marsh before becoming a student at Harvard College in 1751 at the age of 15, graduating in four years. After leaving Harvard, Adams worked as a teacher but decided instead to take up the law. He trained under Judge James Putnam (1725–1789), another Harvard man, who would eventually serve as attorney general of Massachusetts. Adams was admitted to the Massachusetts bar in 1758. Marriage and Family On  October 25, 1764, John Adams married  Abigail Smith, the high-spirited daughter of a Brookline minister. She was nine  years younger than Adams, loved reading, and built an abiding and tender relationship with her husband, evidenced by their surviving letters. Together they had six children, four of whom lived to adulthood: Abigail (called Nabby), John Quincy (the sixth president), Charles, and Thomas Boylston. Career Before the Presidency Two of Adams most influential cases were the successful defense of the British soldiers involved in the Boston Massacre (1770). He defended both the commanding officer, Captain Preston, winning a complete acquittal for him, and his eight soldiers, six of whom were acquitted. The remaining two were found guilty but were able to escape execution by praying the benefit of clergy, a medieval loophole. Never a fan of the British- Adams took the case in the cause of justice- his experiences with the Boston Massacre trials would begin Adams journey towards accepting that the colonies would need to separate from Britain.   From 1770–1774, Adams served in the Massachusetts legislature and was then elected a member of the Continental Congress. He nominated George Washington to be Commander-in-Chief of the army and was part of the committee that worked to draft the Declaration of Independence. Diplomatic Efforts In 1778 during the early days of the war for independence, Adams served as a diplomat to France alongside Benjamin Franklin and Arthur Lee but found himself out of place. He returned to the U.S. and served in the Massachusetts Constitutional Convention before being sent to the Netherlands on another diplomatic mission negotiating trade agreements from 1780 to 1782. From there, he returned to France and with Franklin and John Jay created the Treaty of Paris (1783) officially ending the American Revolution. From 1785–1788 he was the first American minister to visit Great Britain. He later served as vice president to Washington, the nations first president, from 1789 to 1797. Election of 1796 As Washingtons vice president, Adams was the next logical Federalist candidate for the presidency. He was opposed by Thomas Jefferson in a fierce campaign, causing a political rift between the old friends that lasted the rest of their lives. Adams was in favor of a strong national government and felt France was a greater concern to national security than Britain, while Jefferson felt the opposite. At that time, whoever received the most votes became president, and whoever came in second became Vice President. John Adams received 71 electoral votes and Jefferson 68. France and the XYZ Affair One of Adams major accomplishments during his presidency was to keep America out of a war with France and normalize relations between the two countries. When he became president, relations were strained between the United States and France mainly because the French were conducting raids on American ships. In 1797, Adams sent three ministers to try to work things out. The French would not accept them and instead, French Minister Talleyrand sent three men to ask for $250,000 in order to resolve their differences. This event became known as the  XYZ Affair, causing a great public uproar in the United States against France. Adams acted quickly, sending another group of ministers to France to try to preserve the peace. This time they were able to meet and come to an agreement that allowed the U.S. to be protected on the seas in exchange for granting France special trading privileges. During the ramp-up to a possible war, Congress passed the  repressive Alien and Sedition Acts, which consisted of four measures designed to limit immigration and  free speech. Adams used them to censor and repress criticisms against the government- specifically the Federalist Party. Marbury vs. Madison John Adams spent the last few months of his term in office in the new, unfinished mansion in Washington, D.C. that would eventually be called the White House. He did not attend Jeffersons inauguration and instead spent his last hours in office appointing numerous Federalist judges and other officeholders based on the Judiciary Act of 1801. These would be known as the midnight appointments. Jefferson removed many of them, and the  Supreme Court  case  Marbury vs. Madison  (1803) ruled the Judiciary Act was unconstitutional, resulting in the right of  judicial review. Adams was unsuccessful in his bid for reelection, opposed not only by the Democratic-Republicans under Jefferson but also by  Alexander Hamilton. A Federalist, Hamilton actively campaigned against Adams in hopes that vice presidential nominee Thomas Pinckney would win. However, Jefferson won the presidency and Adams retired from politics. Death and Legacy After losing the presidency, John Adams returned home to Quincy, Massachusetts. He spent his time learning, writing his autobiography, and corresponding with old friends. That included mending fences with Thomas Jefferson and beginning a vibrant letter friendship. He lived to see his son John Quincy Adams become president. He died at his home in Quincy on July 4, 1826, within a few hours of the death of Thomas Jefferson. John Adams was an important figure throughout the revolution and the early years of the United States. He and Jefferson were the only two presidents who had been members of the founding fathers and signed the Declaration of Independence. The crisis with France dominated most of his time in office, as he was faced with opposition to actions he took concerning France from both parties. However, his perseverance allowed the fledgling United States to avoid war, giving it more time to build and grow. Sources Adams, John. 1807. The Autobiography of John Adams. Massachusetts Historical Society.Grant, James. John Adams: Party of One. Farrar, New York: Straus and Giroux, 2005.McCullough, David. John Adams. New York: Simon and Schuster, 2001.Farrell, James M., and John Adams. John Adamss Autobiography: The Ciceronian Paradigm and the Quest for Fame. The New England Quarterly 62.4 (1989): 505-28.Smith, Page. John Adams, Volume I 1735-1784; Volume II 1784-1826. New York: Doubleday, 1962.John Adams: Biography. John Adams Historical Society 2013.

Performance Management and Human Resource Development Research Paper

Performance Management and Human Resource Development - Research Paper Example This paper tells that performance management served to be the answer because this system is specifically designed to drive profitable growth. Nevertheless, organizations encounter the problem that their daily activities are not associated with their strategy, initiatives, resources and risks; that is why they developed the strategy-related process known as performance appraisal. The main thrust of this paper is to explain what is meant by the term performance management and show the importance of performance appraisal scheme. Performance Management (PM) Performance management (PM) has no exact definition for it is emotive, â€Å"meaning different things to different people and dependent on which level in the organization they occupy† (Cattell, 2005, p.157). Likewise, several research studies with regard to the handling of employees are not consistent with their performance indicators because of diversity in individual needs and workplace expectations that differ from country t o country. This process is a systematic approach that is interested in motivating employees’ performance and productivity, monitoring, and assessment of performance through performance appraisal system. PM has two management fields that is focused on the progress and success toward goal achievement, and these are individual behaviour toward the organization and organizational strategies. The first aspect is all about organization as a whole, its performance and the performance of the top executives (managers and heads). The second aspect is the performance of individual system; they are the individual employees that worked for the achievement of organizational goals and objectives. These two aspects are distinct from each other in terms of the covered scope and resources. PM on employee’s level is really necessary to the company and this process would be effective if planning work and setting goals are consistent all throughout the execution. Through these, appraisal w ould be much clearer to the employees particularly on what aspects they will be evaluated, and the consequences behind the good and bad performance. Because of these consequences, coaching/feedback is given to the employees right after their evaluation. This is what Hackman and Oldham (2002, p.123) inculcated in their job design theory which â€Å"contends that a person’s intrinsic motivation is affected by his or her psychological state...† The only way to correct de-motivated behaviours of employees is to reward them intrinsically by giving them positive or negative feedback. However, there are instances that performance management is hard both to the managers and to the employees of the organization. Managers in their part, they tend to avoid PM process because they are afraid that their connection with their employees will be put to risk once they give feedback. Also, on the part of the employees, they felt embarrassed with the negative connotations from their mana gers especially if their performance did not meet with the expectation, and so their pay or advancement will be jeopardized (Chladek, 2006).  

Advanced consumer behaviour Essay Example | Topics and Well Written Essays - 2500 words

Advanced consumer behaviour - Essay Example This market situation is evident in every industry on a global basis and apparently is under great research in order to conclude upon the fundamentals of the consumer behavior. Consumer behavior as defined by Luna and Gupta (2001) is the ongoing study that explores the reasoning behind the buying decision process. In more details, consumer behavior is a systematic approach that attempts to identify patterns that analyze the following questions: what consumers buy, why they buy the specific product, when they buy and how they buy. (Foxall, 1993) It is more than clear that the essence that underlines the issue in account lies in explaining and eventually predicting the purchase actions of individuals within specific markets and given products or services. Therefore, consumer behavior is directly associated with the overall buying decision processes that people exhibit. Although academic background on the exact definition of private label products does not explicitly state a single or widely accepted term, for simplicity reasons and convenience building we provide a rather general description, which indicates that Private label goods are product brands that carry or suggest the retailer’s name (Sheinin and Wagner, 2003). In other words, as defined by Hernstein and Tifferet (2007), retail brands are indeed consumer products produced by or on behalf of, distributors and eventually sold under the distributor’s own name or trademark through its own outlet. A third proximity approach to providing an accurate and full description in just few words is the one given by Sethuraman and Cole (1999), describing them as general brands owned, controlled and sold exclusively by retail outlets. All three contextual terms highlight the key issues in retail brand development; the process, the product range and the unique product availability (Burt, 200 0). Today, private label goods have